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Grace Cherian's new book: Racing to the Top:
Twenty Tips to Ramp up Your Search Engine Ranking
As a small or medium-sized business owner, you know that your success depends upon your Web site appearing on the very first page when prospects search the Internet for the services you offer. You're out of the running even if your name shows up on the top of the second page of a search, i.e., your business ranks 11. Why? Prospects generally contact someone whose name appears on the first page. But what can you do to get your Web site to appear among the first ten choices? This basic manual with its 20 tips on search engine optimization (SEO) shows you how. And you can apply all these principles yourself! "A super-handy SEO guide, straightforward and easy to follow."
Annette Rolland, web designer
This book includes the following information:
Search engines
Tip 1: Find the best keywords
Tip 2: Use different keywords for each page
Tip 3: Test your chosen keyword phrase
Tip 4: Page content
Tip 5: Seed your keywords in your content
Tip 6: Optimize your Meta Tags
Tip 7: Use ALT and TITLE Tags
Tip 8: Include a robots.txt file
Tip 9: Site map
Tip 10: Install a Google sitemap.xml
Tip 11: Build inbound links
Tip 12: Link baiting
Tip 13: Submit to Yahoo!
Tip 14: Submit to the free search engines
Tip 15: Resubmit your Web site once a month
Tip 16: Check your rankings once a month
Tip 17: Write free articles to promote your Web sites
Tip 18: Pay per Click Advertising (PPC)
Tip 19: Social Bookmarking Sites
Tip 20: Blogging
Available online from Lulu.com - 14 pages, 6" x 9", saddle-stitch binding.
- Print: Cdn $10.00 + shipping
- Download (PDF): Cdn $7.50
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