Empowering through words
Garden of lilies, Leslieville, Toronto
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Professional Writing

You can use my expertise in the following areas:

Copywriting

With my writing skills, I craft a crystal-clear message that engages your audience and prompts them to respond.

Web content writing

The rules for writing digital (or web) copy are completely different from those for print communications. Unlike print copy, readers tend to scan content on the web. It’s very important that you engage their attention. Otherwise, they will navigate away from your site.

Blogging

In this age of digital technology, blogging is a great way to drive your target audience to your site. Blogging (just one method of inbound marketing) is much more effective in pulling readers to your site than advertising.

Copy editing

Have you read copy where the authors don’t know the rules of spelling, grammar or punctuation? It’s painful to read. This is where I—an excellent copyeditor—can ensure that all your communications look and sound professional. I also write in such a way that your words sparkle.

Proofreading

This entails going through your manuscript or copy with a fine-tooth comb. I’m detail-oriented and painstaking in delivering copy that’s clean and ready for your target audience.

Research

Research is often the first step I pursue when I take on a writing assignment. I familiarize myself with the subject you want me to write about. Research is an area I absolutely love, and this comes through in the copy I deliver.

Search engine optimization (SEO)

Hundreds of millions of pages on the web compete for the attention of your target audience. Do your competitors’ sites rank higher than yours? This is where SEO comes in. Do you know that clients don’t usually go past the first page of a search? I’ve researched and published a primer on SEO. And I can help you optimize your web pages to make them rank high in a search and drive traffic to your site.

Contact me for all your professional writing needs.